“In Europe, Blu-ray Disc is fast approaching a critical mass of users which will provide the platform needed to propel the format into the consumer mainstream markets. The fourth quarter of this year will see rapid growth in sales of every BD category from CE hardware to PC systems, movies, music and computer games.”

“All the building blocks are in place and we are prepared for strong and rapid response from consumers when they see the rich diversity of Blu-ray products coming to market in Europe – many of which will be debuted here at IFA.”

Frank Simonis, Chairman, Blu-ray Disc Association (BDA) European Promotions Committee

Berlin, 28 August 2008

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